Aurel Vlaicu University of Arad | Romania
Lavinia Denisia Cuc is an accomplished academic and researcher in the field of economics and accounting, known for her contributions to university education, research coordination, and multidisciplinary collaboration. She holds a Doctorate in Accounting from the Bucharest Academy of Economic Studies, complemented by master’s degrees in economic analysis, business evaluation, and accounting and business management, supported by multiple postgraduate qualifications in auditing, training, and financial analysis. Her professional experience spans over two decades in higher education, where she has served as University Assistant, Teaching Assistant, Assistant Professor, Associate Professor, and currently as a Faculty member engaged in teaching, research, and PhD supervision. She also serves as Coordinator of the Research and Consultancy Center in Economics and has significant industry experience as a procurement manager and managing partner in accounting consultancy. Her research interests focus on managerial accounting, economic-financial analysis, enterprise evaluation, and interdisciplinary approaches within social, economic, and environmental sciences. She has contributed to multiple international research projects and serves on editorial boards of several academic journals. Recognized through numerous excellence awards for scientific performance and innovation, she continues to advance high-quality research and academic leadership, fostering development, collaboration, and knowledge dissemination within the academic community.
Featured Publications
Cuc, L. D., Rad, D., Isac, F. L., Barbu, F. S., Joldeș, C. S. R., Gomoi, B. C., Almași, R. C., Manațe, D., & Megan, O. (2025). Mapping user perceptions of AI in accounting and auditing with the TAM—A network analysis approach. Electronics. https://doi.org/10.3390/electronics14234598
Rad, D., Cuc, L. D., Croitoru, G., Gomoi, B. C., Mazuru, L., Bilți, R. S., Rusu, S., Sinaci, M., & Barbu, F. S. (2025). Modeling investment decisions through decision tree regression—A behavioral finance theory approach. Electronics. https://doi.org/10.3390/electronics14081505
Cuc, L. D., Rad, D., Cilan, T. F., Gomoi, B. C., Nicolaescu, C., Almași, R., Dzitac, S., Isac, F. L., & Pandelica, I. (2025). From AI knowledge to AI usage intention in the managerial accounting profession and the role of personality traits—A decision tree regression approach. Electronics. https://doi.org/10.3390/electronics14061107
Runcan, R., Hațegan, V., Toderici, O., Croitoru, G., Gavrila-Ardelean, M., Cuc, L. D., Rad, D., Costin, A., & Dughi, T. (2025). Ethical AI in social sciences research: Are we gatekeepers or revolutionaries? Societies. https://doi.org/10.3390/soc15030062
Cuc, L. D., Rad, D., Saplacan, S., Sendroiu, C., Batca-Dumitru, G. C., Wysocki, D., Dutu, A., & Manolescu, A.-A. (2024). A hierarchical clustering analysis of the management accounting practices perceptions in Romania. International Journal of Computers Communications & Control, 19(6). https://doi.org/10.15837/IJCCC.2024.6.6864