UniversitĂ© Bretagne Sud-FranceÂ
Author ProfileÂ
Early Academic Pursuits
Christine Petr embarked on her academic journey by obtaining her Doctorat d’État en Sciences de Gestion (PhD in Management Sciences) in 1998, showcasing her early commitment to scholarly pursuits. Following this, she achieved the prestigious status of Full Professor in Marketing - Management Sciences in 2009, after a successful external competitive examination. Her academic excellence continued as she gained admission to the Premier Concours National d'Agrégation in 2008-2009, securing a commendable 21st/27th position in her 1st candidacy.
Professional Endeavors
Petr's professional trajectory has been marked by significant roles in academia. Since 2015, she has served as a Full Professor in Marketing at Institut de Management, UFR Droit-Économie-Sciences de Gestion (DSEG), Université Bretagne Sud. Prior to this, she held positions as a Full Professor in Marketing at prestigious institutions like Sciences Po Rennes and Université François Rabelais of Tours - IAE de Tours. Her academic journey also includes roles as a Senior Lecturer and Teaching & Research Assistant, showcasing her dedication to teaching and scholarly activities over the years.
Contributions and Research Focus
Petr's research interests span across crucial domains in Marketing and Management Sciences. She has delved into themes such as the Consumption of leisure time, including Tourism, Arts & Culture, and Sports, as well as the Impact of new technologies on consumer practices and habits. Her involvement in various research centers and working groups underscores her commitment to advancing knowledge in these areas.
Accolades and Recognition
Throughout her career, Petr has garnered significant recognition for her contributions to academia and research. Her appointment as a Full Professor and active participation in esteemed research groups and projects signify her standing as a respected scholar in her field.
Impact and Influence on MarketingÂ
Petr's work has made a tangible impact on the academic community, as evidenced by her extensive publication record, numerous invited lectures, and participation in international conferences. Her leadership roles in research projects and collaborations with institutions both nationally and internationally further demonstrate her influence and reach within the academic landscape.
Within the realm of Marketing, Christine Petr has made significant contributions through her research, teaching, and professional endeavors. Her expertise in areas such as consumer behavior, market trends, and the impact of technology on marketing practices has enriched the field and influenced strategic decision-making for businesses and organizations. Petr's holistic approach to marketing encompasses a deep understanding of customer preferences, effective communication strategies, and innovative techniques to create value and drive sustainable growth. Through her academic pursuits and practical insights, she continues to shape the marketing landscape and inspire future generations of marketers to think critically and creatively in a constantly evolving marketplace.
Legacy and Future Contributions
As Christine Petr continues her academic journey, her legacy lies in her dedication to research, teaching, and collaborative endeavors. Her future contributions, including ongoing research projects and leadership roles in interdisciplinary initiatives, are poised to further enrich the fields of Marketing, Management Sciences, and beyond.
Marketing is a dynamic field that encompasses a wide range of activities aimed at understanding, creating, communicating, and delivering value to customers. It involves strategic planning to identify target markets, develop products or services that meet customer needs, and design effective marketing campaigns to reach and engage with potential customers. In today's digital age, marketing has evolved to include online platforms, social media, and data analytics, enabling businesses to gather insights and tailor their marketing efforts for maximum impact. Successful marketing strategies not only drive sales and revenue but also build strong brand identities and foster long-term customer relationships.
Notable PublicationsÂ