Assoc Prof Dr. Mohan Li | Innovative Leadership | Best Researcher Award

Assoc Prof Dr. Mohan Li | Innovative Leadership | Best Researcher Award

Guangdong University of Finance and economics, China

Author profile

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Professional Endeavors 🧑‍🏫

Currently serving as a lecturer in Tourism Management at the School of Cultural Tourism and Geography, Guangdong University of Finance & Economics, Mohan Li has taken on multifaceted responsibilities that extend far beyond classroom instruction. He plays a key role in delivering comprehensive undergraduate and postgraduate modules that span tourism marketing, tourist behavior, wine tasting, visual culture in tourism, and research methods. His teaching is marked by a clear commitment to academic excellence and pedagogical innovation.

Mohan is also deeply engaged in student support outside the classroom. He supervises academic projects and guides students through professional placements, national tourism competitions, and other experiential learning activities. His mentoring has inspired numerous students to pursue tourism studies more passionately, helping them bridge the gap between theory and industry practice. His vibrant teaching style and approachable demeanor have earned him a reputation as a respected and supportive educator among students and colleagues alike.

Contributions and Research Focus 🔬

At the heart of Mohan Li’s academic identity lies a strong commitment to research. His areas of inquiry are diverse yet interconnected, encompassing mobilities, tourism marketing, tourist behavior, material culture, and the aesthetics and politics of tourism visuality. His scholarly work examines how tourists perceive and interact with destinations, how visual and material cues affect tourist decisions, and how tourism marketing shapes both place identity and tourist expectations.

Mohan’s current research investigates the nuanced interplay between material culture and tourist experience, especially within the context of visual representation and digital media. By delving into how destinations are constructed, consumed, and remembered visually, he contributes to the evolving discourse on the image-based consumption of places in the age of Instagram and TikTok. This focus is timely and essential, given the increasing role that visuals play in global tourism narratives.

Accolades and Recognition 🏆

While Mohan remains modest in demeanor, his efforts have not gone unnoticed. He has gained respect within the academic community for his contributions to innovative teaching and his forward-looking research. His involvement in national tourism student competitions as a mentor has led to student recognition at various levels. His dedication to curriculum development and student-centered teaching has also contributed significantly to the academic reputation of his faculty.

Though early in his academic career, Mohan has been praised for his interdisciplinary research perspectives and for introducing contemporary themes into tourism education, such as visual storytelling, digital tourism marketing, and the emotional geography of travel experiences.

Impact and Influence 🌏

Mohan Li’s influence is felt not only within the university but also in the broader field of tourism studies in China. His teaching has shaped the perspectives of future tourism professionals, marketers, and researchers. By equipping students with critical analytical tools and encouraging them to explore both traditional and modern dimensions of tourism, he plays a pivotal role in shaping tourism education in Guangdong and beyond.

In addition, his research is beginning to resonate with wider academic audiences, especially those interested in cultural geography, visual studies, and consumer behavior. Mohan’s focus on the aesthetics and affective dimensions of travel experiences reflects a progressive and culturally informed approach to tourism studies.

Legacy and Future Contributions 🌟

Looking ahead, Mohan Li is poised to make further contributions to tourism academia and practice. His ongoing projects are set to expand current understandings of how visual representation and materiality intersect with tourist behavior. He is likely to play an important role in bridging the gap between academic research and the operational realities of tourism marketing, offering insights that are both theoretically grounded and practically applicable.

Moreover, Mohan’s collaborative spirit and interdisciplinary vision position him well for future leadership in research networks, curriculum reform, and tourism consultancy. His legacy will not only be in his publications or accolades, but also in the students he inspires, the colleagues he uplifts, and the industry practices he helps to innovate.

Notable publications 

Understanding the airborne experiences of passengers with depression in long-haul air travels

Author: Mohan Li
Journal: Tourism Management
Year: 2025

 Power and the visual consumption of tourist place in the digital age

Author: Mohan Li
Book: Handbook of Tourism and Consumer Behavior
Year: 2024

The role of air in the sustainable development of urban destinations

Author: Mohan Li
Book: Handbook on Sustainable Urban Tourism
Year: 2024

Chineseness and behavioural complexity: rethinking Chinese tourist gaze studies

Author: Mohan Li
Journal: Tourism Review
Year: 2022

Towards an understanding of Chinese tourist photography: evidence from the UK

Author: Mohan Li
Book: Current Issues in Asian Tourism: Volume II
Year: 2021

Assist Prof Dr. Dirriba Idahe | Transformational Leadership | Editorial Board Member

Assist Prof Dr. Dirriba Idahe | Transformational Leadership | Editorial Board Member

Nanjing Agrcultural University, China 

Author Profile

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Early Academic Pursuits 🎓

Dirriba Idahe Gemeda’s academic journey began with a clear focus on agricultural economics, a field that would shape his future contributions to both academia and the agricultural community. He earned his Bachelor’s degree in Agribusiness Management from Haramaya University in 2010, laying a strong foundation for his academic and professional development. His pursuit of knowledge continued with a Master of Science degree in Agricultural Economics from the same institution in 2014, where he deepened his understanding of economic analysis, agricultural policies, and market trends. These early academic pursuits honed his ability to critically analyze agricultural issues and paved the way for his future research endeavors.

Driven by a desire to make meaningful contributions to sustainable agricultural development, Dirriba expanded his academic horizons by pursuing a PhD in Agricultural Economics and Management at Nanjing University, China. Expected to graduate in 2027, his doctoral research will further refine his expertise, adding significant depth to his understanding of the challenges and opportunities within agricultural systems, particularly in developing economies.

Professional Endeavors 💼

In his professional life, Dirriba has demonstrated a deep commitment to academic excellence and community development. Since July 2016, he has served as a lecturer and researcher at Ambo University in Ethiopia. In this role, he has contributed to the academic landscape by teaching undergraduate and graduate courses in microeconomics, macroeconomics, value chain analysis, farm management, and project planning. His dedication to teaching is matched by his commitment to mentorship, guiding students in the development of research proposals and thesis projects.

In addition to his teaching responsibilities, Dirriba has been actively involved in research projects focused on agricultural policies, market trends, and sustainable farming practices. His research has been instrumental in identifying strategies to improve crop yields and economic outcomes for smallholder farmers. As a result, his work not only enriches the academic environment but also provides valuable insights that can be applied to enhance agricultural productivity in Ethiopia and beyond.

Before joining Ambo University, Dirriba worked as a lecturer at Madda Walabu University, where he further developed his expertise in agricultural economics. His teaching at Madda Walabu included courses in microeconomics, macroeconomics, value chain analysis, and farm management. The opportunity to shape the next generation of agricultural economists and contribute to national research was a pivotal part of his early career.

Contributions and Research Focus 📚

Dirriba’s research focus is centered on improving agricultural practices and understanding the economic dynamics within Ethiopia’s agricultural sector. He has conducted extensive studies on smallholder farmers’ participation in irrigation systems, value chain analysis, and dairy product market participation, all of which are critical to enhancing the livelihoods of rural households. His published work, such as his study on “Smallholder farmers’ participation in small-scale irrigation systems,” provides important insights into how farmers can better engage with irrigation technologies to improve productivity.

In addition to his work on irrigation, Dirriba has examined the supply and market opportunities for rose flowers, focusing on the Ethiopian horticultural industry. His research on the determinants of dairy product market participation in rural Ethiopia explores how household economic decisions impact the success of dairy farming and value chain integration. These studies showcase Dirriba’s ability to bridge theoretical concepts with real-world applications, ensuring that his research addresses practical challenges faced by farmers.

Accolades and Recognition 🏆

Dirriba’s commitment to academic excellence has earned him recognition both within Ethiopia and internationally. He has published multiple articles in reputable journals, contributing to the broader field of agricultural economics. His work is widely acknowledged for its rigorous analysis and practical implications for sustainable agriculture. As an editorial board member for the International Inventions Awards, Dirriba has also played a significant role in fostering innovation and research across diverse academic fields.

In addition to his scholarly achievements, Dirriba has been invited to present his research at national and international conferences, where his findings have sparked discussions on policy, sustainability, and economic development. His ability to convey complex ideas in accessible language has enhanced his reputation as a thought leader in agricultural economics.

Impact and Influence 🌍

Dirriba’s impact extends far beyond the classroom. Through his research, teaching, and community engagement, he has contributed to shaping agricultural policies and practices that are more sustainable and economically viable. His work on training development agents, community members, and farmers in sustainable agricultural practices has had a direct positive effect on rural Ethiopian communities. Through workshops and training sessions, Dirriba has empowered local farmers with the knowledge and tools they need to improve their agricultural practices and, by extension, their economic well-being.

Moreover, Dirriba’s influence is felt in the realm of agricultural education. His mentorship and guidance have helped numerous students develop into skilled professionals, many of whom have gone on to contribute significantly to Ethiopia’s agricultural sector. His emphasis on practical research and its application to local communities ensures that his students are equipped not only with theoretical knowledge but also with the ability to implement solutions that address real-world challenges.

Legacy and Future Contributions 🔮

Dirriba Idahe Gemeda’s legacy is already being established through his research, teaching, and community outreach. His work in agricultural economics has laid the groundwork for future advancements in Ethiopia’s agricultural sector, particularly in improving the livelihoods of smallholder farmers and promoting sustainable farming practices. As his doctoral research progresses, Dirriba is expected to make even more significant contributions to the field, particularly in the areas of agricultural policy, market dynamics, and sustainable development strategies.

Looking ahead, Dirriba is poised to continue his academic and professional journey with even greater focus on the intersection of economic development and environmental sustainability. His future research will likely explore emerging challenges in global food security, climate change adaptation, and rural economic empowerment, particularly in the context of Sub-Saharan Africa. Through his work, Dirriba aims to make a lasting impact on agricultural economics, ensuring that his contributions continue to foster innovation, sustainability, and growth in agricultural practices for years to come.