🎓 Early Academic Pursuits
From the outset of their careers, Professors Jiali DU and Pingfang YU exhibited an enduring commitment to linguistic excellence and academic inquiry. Both scholars began their journey in the field of applied linguistics with a curiosity about the intersections between language, culture, and technology. They laid the foundation of their academic paths at premier institutions in China, nurturing a vision that would later blend traditional linguistic studies with cutting-edge innovations in artificial intelligence.
Their academic training was deeply rooted in linguistic theory and cross-cultural communication, which gradually expanded into more advanced and interdisciplinary territories. As young academics, they were driven by a shared mission: to explore how terminology and language planning could evolve to meet the demands of global scientific and technological development. Their early teaching, mentoring, and research efforts quickly distinguished them as emerging thought leaders in the field.
💼 Professional Endeavors
Now seasoned professors at Guangdong University of Foreign Studies, Professors DU and YU have worked in tandem for over a decade to advance knowledge in applied linguistics and its practical applications in an AI-driven world. Their professional portfolio reflects a prolific and influential academic partnership, marked by 17 co-authored books and 113 research papers published in both Chinese and English.
Beyond authorship, their expertise has guided the development and execution of over 24 major research projects, including national-level initiatives under China’s Social Science Foundation. Their work has led to significant contributions in the creation of linguistic corpora, the refinement of Chinese terminology systems, and innovations in sentiment tracking within financial linguistics—especially in the context of options trading and market behavior.
Through their roles as academic mentors, project directors, and international collaborators, they have nurtured cross-border academic relationships with institutions in Australia, Greece, Canada, and the United States. Their collaboration with Dr. Minglin Li (Griffith University, Australia) and Prof. Christina Alexandris (University of Athens, Greece) has been particularly impactful, generating globally relevant research outputs.
🧠 Contributions and Research Focus
At the heart of their scholarly mission lies a deep engagement with applied linguistics, terminology studies, and artificial intelligence integration. Recognizing the growing role of big data and computational linguistics in shaping modern communication, they have pioneered research in affective computing, focusing on investor sentiment tracking in financial discourse.
One of their groundbreaking projects has involved real-time analysis of SSE50ETF options trading behavior, where they designed a sentiment index capable of predicting market fluctuations based on financial public opinion. This research has not only broken new ground in China’s financial linguistics sector but also offered tools with real-world application potential in economic policy and trading regulation.
In addition, they have actively contributed to terminology modernization through platforms such as CNTERM and TERMONLINE, supporting standardization across scientific disciplines and promoting multilingual interoperability.
🏅 Accolades and Recognition
The contributions of Professors DU and YU have not gone unnoticed. Their excellence has been recognized with seven national and provincial scientific research awards, validating the innovation, depth, and impact of their projects. Their work has also secured international publication placements in SCI and Scopus-indexed journals, ensuring global visibility and scholarly credibility.
Their editorial leadership is equally noteworthy. Prof. DU serves as a professional reviewer for the SSCI-indexed journal “Terminology” (John Benjamins Publishing) and as a member of the editorial board for “China Terminology” (2020–2024). Meanwhile, Prof. YU holds the position of Associate Editor-in-Chief for the Foreign Terminology Newsletter, contributing to the dissemination of specialized knowledge across linguistic and interdisciplinary domains.
🌐 Impact and Influence
The global and national influence of their research is reflected in their frequent invitations to speak and collaborate internationally. Their academic footprints span continents, where they’ve engaged in lectures, research exchanges, and joint publications that bridge linguistic theory with real-world policy and innovation.
Within China, their work has shaped national terminology standards, provided consultancy in the financial regulation of emerging markets, and mentored a new generation of linguists and data scientists. Their research has directly informed public policy, particularly in monitoring investor behavior, thereby contributing to more stable and transparent financial systems.
🌟 Legacy and Future Contributions
Professors DU and YU have laid a firm foundation for future scholars who wish to explore the fusion of linguistics and technology. As the world grows increasingly interconnected, their work will remain relevant in shaping not just academic discourse but also practical tools for governance, communication, and industry.
Their upcoming research focuses on deepening the understanding of emotional AI in financial narratives, advancing multilingual data analytics, and refining international terminology frameworks. With over two decades of collaborative scholarship and mentorship, their legacy is not just one of achievement but of ongoing transformation in how language, culture, and computation intersect.
They embody the spirit of cross-cultural, interdisciplinary, and innovative leadership, making them not only deserving candidates for the Global Best Achievements Award but also true pioneers in their field.