Dr. Yun Yu | Digital economy |Best Researcher Award

Southwestern University of Finance and Economics | China

Author Profile

Scopus 

Early Academic Pursuits

Yun Yu, Ph.D., embarked on her academic journey with a strong foundation in the sciences, pursuing a Bachelor of Arts in Information and Computing Science at Xihua University. This early stage of her education sharpened her analytical thinking, logical reasoning, and problem-solving skills—qualities that would later play an essential role in her transition to the fields of finance and economics. Driven by curiosity and the desire to understand complex systems, she continued her studies with a Master’s degree in Finance at the University of Electronic Science and Technology of China. This period of academic growth exposed her to the multifaceted dimensions of financial systems, market mechanisms, and investment strategies. Building upon this foundation, she pursued a doctoral degree in Applied Economics at the Southwestern University of Finance and Economics. Throughout her early academic years, Yun Yu consistently demonstrated perseverance, intellectual versatility, and an eagerness to bridge the gap between quantitative methods and real-world economic applications.

Professional Endeavors

Beyond her academic development, Yun Yu has immersed herself in professional activities that reflect her commitment to advancing both theory and practice. Her professional endeavors have been closely tied to teaching, research, and collaborative projects that integrate economics, finance, and digital transformation. In her roles, she has engaged in data-driven analyses, developed innovative solutions for supply chain management, and applied quantitative methods to address pressing challenges in the digital economy. Whether through guiding students, contributing to institutional research initiatives, or engaging in cross-disciplinary partnerships, her career is characterized by a balance of academic rigor and practical insight. This combination has allowed her to bridge the worlds of academia and industry, ensuring that her work remains relevant and impactful in an era of rapid technological change.

Contributions and Research Focus

Yun Yu’s research interests converge on three critical domains: the digital economy, supply chain management, and quantitative methodologies. In exploring the digital economy, she investigates how digitalization reshapes business models, consumer behavior, and organizational strategies. Her work in supply chain management reflects a keen understanding of global interconnectivity, resilience, and efficiency, offering solutions that enhance sustainability and adaptability in uncertain markets. Methodologically, she employs advanced techniques such as experimental design, survey design, structural equation modeling (SEM), multilevel modeling (HLM), and network analysis, supported by strong proficiency in statistical tools like R, Stata, and SPSS. These contributions not only enrich academic literature but also provide policymakers, business leaders, and educators with actionable insights. By combining theoretical innovation with practical relevance, Yun Yu has positioned herself as a scholar whose research addresses contemporary challenges with rigor and clarity.

Accolades and Recognition

Throughout her academic and professional journey, Yun Yu has garnered recognition for her scholarly dedication and impactful research contributions. Her work has been acknowledged in academic forums, conferences, and collaborative projects, underscoring the significance of her contributions to the fields of applied economics and finance. She has earned respect not only for her technical expertise but also for her ability to mentor and inspire students and colleagues. While formal awards and distinctions highlight her achievements, perhaps the most meaningful recognition comes from the influence her work has had in shaping discussions around the digital economy and supply chain strategies. These acknowledgments reflect her role as both a rising thought leader and a dedicated contributor to her field.

Impact and Influence

The impact of Yun Yu’s work extends across multiple domains—academia, industry, and society. Her research into the digital economy contributes to a deeper understanding of how digital tools and platforms reshape global commerce, policymaking, and everyday life. In supply chain management, her insights provide organizations with frameworks to anticipate risks, optimize processes, and harness technological advancements. Her methodological expertise has influenced how quantitative research is conducted and applied, encouraging more rigorous, data-driven decision-making. Moreover, her dedication to teaching and mentoring has empowered the next generation of scholars and practitioners to adopt innovative perspectives and pursue excellence. Yun Yu’s influence thus lies not only in her published work but also in the intellectual and professional growth she inspires in those around her.

Legacy and Future Contributions

Looking ahead, Yun Yu is poised to leave a lasting legacy through her continued engagement with cutting-edge research, cross-disciplinary collaborations, and contributions to both academic and applied fields. Her trajectory suggests a future marked by significant contributions to the understanding of digital transformation, particularly its implications for global economics and organizational resilience. By advancing scholarship in supply chain management and refining methodological approaches, she is likely to shape the standards of research excellence in her domain. Her legacy will also be reflected in the students she mentors, the colleagues she collaborates with, and the institutions she strengthens through her leadership. As the global economy continues to evolve in the face of digitalization and disruption, her work will remain a cornerstone for researchers, practitioners, and policymakers striving to navigate and harness these changes.

Notable Publications

“Positive” or “Threatened”? The impact of the features in generative artificial intelligence on continued behavior

Authors: Li Zhao, Yun Xu, Sheng-kai Zhou
Journal: Computers in Human Behavior
Year: 2025

Fostering User Attachment to Generative Artificial Intelligence — A Theoretical Perspective Based on Awe and Gamification

Authors: Li Zhao, Yun Xu, Sheng-kai Zhou, Ping Wang
Journal: International Journal of Human–Computer Interaction
Year: 2025

Conclusion

Yun Yu’s academic and professional journey exemplifies the qualities of a dedicated scholar and influential leader. From her early academic pursuits in computing and finance to her advanced research in applied economics, she has consistently demonstrated intellectual rigor, methodological expertise, and a forward-looking vision. Her contributions to the study of the digital economy and supply chain management not only enrich academic discourse but also hold practical relevance for contemporary challenges. Recognized for her achievements and respected for her influence, Yun Yu’s impact continues to grow. Her future contributions are expected to further advance knowledge, inspire innovation, and solidify her legacy as a prominent figure in applied economics and related fields.