Mr. Long Kim | Marketing Management | Best Researcher Award

Mr. Long Kim | Marketing Management | Best Researcher Award

Walailak University, Thailand

🔗 Professional Profiles

📚 Summary

Long Kim is a Lecturer at the School of Management, Walailak University, Thailand, specializing in Marketing (consumer behavior, brand management) and Human Resource Management (HRM). He holds an MBA from Prince of Songkla University and has a strong background in academic research and classroom instruction.

🎓 Education

  • MBA (International Program), Prince of Songkla University, Thailand, 2020
  • BBA in Banking and Finance, University of Economics and Finance, Cambodia, 2015
  • BA in International Studies: International Economy, Royal University of Phnom Penh, Cambodia, 2017

👨‍💼 Professional Experience

  • Lecturer, School of Management, Walailak University, Thailand (November 2022 – Present)
  • Lecturer, Didyasarin International College, Hatyai University, Thailand (June 2020 – October 2022)

💼 Research Interests

  • Marketing (consumer behavior, brand management)
  • Human Resource Management (HRM)
  • E-Banking Services
  • Customer Trust and Satisfaction

📝 Skills

PowerPoint, Classroom Lecturing, Lesson Planning, Classroom Management, Presentations, Academic Research

🔍 Contact:

Publication Top Noted

 Paper Tittle: Key determinants of job satisfaction among university lecturers

  • Authors: Long Kim, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Ngachonpam Horam, Vikas Kumar
  • Journal: Social Sciences
  • Year: 2023
  • Citations : 15

 Paper Tittle: Evolution of customer satisfaction in the e-banking service industry

  • Authors: Long Kim, Teerasak Jindabot
  • Journal: International journal of veterinary science and medicine
  • Year: 2022
  • Citations :15

 Paper Tittle: Key determinants on switching intention in Cambodian banking market

  • Authors: Long Kim, Teerasak Jindabot
  • Journal: ABAC Journal
  • Year: 2021
  • Citations : 14

 Paper Tittle:  Assessing Customer Trust in the Latex Glove Industry: Fear of Covid-19 as A Moderator

  • Authors: Long Kim, Pattarawadee Maijan, Teerasak Jindabot, Wanamina Bostan
  • Journal: ABAC Journal
  • Year: 2022
  • Citations : 10

Paper Tittle: Determinants of perceived e-learning usefulness in higher education: A case of Thailand

  • Authors: Long Kim, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Teerada Cattapan, Nuttaprachya Nantavisit
  • Journal: Innovative Marketing
  • Year: 2022
  • Citations : 9